Staying young at heart

When Demitris and Ketty Koutsolioutsos founded the brand Folli Follie, meaning "crazy craziness" in Italian, the Greek couple wanted their products to project a sense of joie de vivre and dynamism. So far, the brand has stayed true to the founders' philosophy and cultivated a fan base drawn to their colourful and playful range of products.

Conceived in Milan, the first Folli Follie store opened in Athens 30 years ago. It was an immediate success. Today, the brand is present in 24 countries and has more than 500 points of sale worldwide.

Folli Follie designs, manufactures and distributes its own brand of watches, jewellery and fashion accessories. Targeting 20- to 40-year-old fashion-conscious working women, it has established itself firmly, especially in the Asia-Pacific, by offering a quirky mix of fun yet quality accessories that are affordably priced.

Its international team of designers - hailing from Italy, Britain, Switzerland and Greece - is constantly introducing new collections and additions to existing lines, especially in the watch collections. The team also excels in reinterpreting iconic motifs. This year, the brand continues to play on its classic Heart4Heart design - four hearts joined to form a four-leaf clover.

One new offering is the Heart4Heart Ceramic, which comes with a white ceramic bracelet to complement the rose gold-plated stainless steel case and four shimmering hearts adorned with crystals.

The motif is transformed into an abstract pattern embedded in the dial in the Heart4Heart Symphony. Vertical baguette crystal stones provide a touch of glamour.

Another new addition is the Heart4Heart Twin. The ceramic case comes in either white or black, and the sleek, double-strap leather bracelet follows the latest trend of layering wrist accessories and comes in summery bright colours.

In the Heart4Heart Win, the motif is covered in crystals for a sophisticated look. The silky leather strap is available in an array of colours that complement the stainless steel, light gold-plated or rose gold-plated case.

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